Redefining Business Finance Through Creative Vision
We believe financial strategy should spark innovation, not stifle it. Since our founding in 2018, we've helped creative businesses across Australia turn ambitious ideas into sustainable growth.
Our Mission Goes Beyond Numbers
Traditional finance often treats creativity as unpredictable risk. We see it differently. Creative businesses drive innovation, solve problems in fresh ways, and build communities that matter.
Every day, we work with entrepreneurs who refused to accept "that's just how business works." They're designers launching sustainable product lines, tech startups solving real problems, and service providers creating entirely new markets.
Our job isn't just managing money — it's understanding vision and building financial foundations that let creativity flourish without compromise.
What Drives Our Work
These aren't just corporate values hanging on a wall. They're principles that guide every conversation, every recommendation, and every strategic decision we make with clients.
Innovation Mindset
We embrace unconventional approaches because the most successful creative businesses rarely follow traditional paths. Your unique vision deserves equally innovative financial strategies.
Partnership Philosophy
Great financial advice comes from understanding your business deeply. We become invested in your success, not just your account balance. Every recommendation considers your creative goals first.
Results That Matter
Success isn't just profit margins — it's building businesses that create value, employ people meaningfully, and contribute something positive to the world while remaining financially sustainable.
Meet The Team
Two complementary perspectives that create comprehensive financial strategies for creative businesses across Australia.
Alistair Thornwick
Managing Director
Started his career in traditional banking but quickly realized creative businesses needed different approaches. Spent the last decade developing funding strategies that work for companies with unconventional revenue models and breakthrough innovations.
Penelope Ashworth
Senior Financial Strategist
Former startup founder who experienced firsthand how standard financial advice fails creative businesses. Now specializes in helping entrepreneurs navigate growth phases while maintaining their innovative edge and company culture.
Our Journey
Founded on Frustration
After watching too many innovative businesses struggle with traditional financial services, we opened our doors with a simple promise: creative businesses deserve financial partners who understand their unique challenges and opportunities.
Expanding Expertise
Launched specialized programs for tech startups and sustainable businesses. During the pandemic, we helped dozens of creative companies pivot successfully, proving that flexible financial strategies make the difference between surviving and thriving.
Innovation Leadership
Recognized as a leading financial services provider for creative industries across Australia. Our client success stories now include everything from breakthrough tech companies to revolutionary sustainable product manufacturers.
